Art of Business Storytelling

Program Period

2-days

Program Objectives

You may have the best ideas and possess the knowledge in executing your ideas but if you cannot present it effectively or get the necessary buy-in, achieving the outcome that you want becomes a real challenge. Storytelling is a powerful way to communicate your intentions and ideas to your target audience. They are great opportunities to transform the communication process from a passive perspective to a pro-active position. You can use storytelling to effectively persuade your audience to take a particular course of action, to convey information, to gain commitment or to provide a forum for discussion of ideas. Applying effective storytelling skills greatly enhance your ability to get the job done in an inspiring and impactful manner.

This unique 2-day, activity driven program teaches skills that boost personal productivity and relationship building through increased understanding and effective implementation of the storytelling process. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact when you are presenting your next story.

Art Of Business Storytelling focuses on the following areas:

• Content delivery
• Content development
• Context setting
• Creativity
• Influence

Learning Framework

Training Outcome

After completing the training, you should be able to:

• Build compelling stories for customers, staff and stakeholders
• Create impactful stories
• Influence your audience for the buy-in
• Master tools to tell stories persuasively
• Shape content to interest different audiences

Our Methodology

To change your direction, shift your thinking.

However long ago you learnt to ride a bicycle, it’s likely an experience you’ve never forgotten. The skill remains with you today. When was your last corporate training program? How much of what was learnt is actively applied in your business today? Are all that remains the workshop manuals left on your shelf? 

Our programs are initiatives that last. They encourage new ways of thinking. They open up ways to create extraordinary achievements. We believe individual behavior and attitude contribute significantly to the overall excellence of your organization. So we focus on what really matters.

Our unique methodology of combining experiential, instructional and discovery learning, and supported by modern coaching technology, creates powerful shifts in attitudes and behavior that will encourage sustainable change in your organization. These changes make an impact on results where it matters.

In our programs, you can expect an extensive use of case studies, debriefing, dyads, facilitated coaching, feedback, games and activities, group discussions, lectures, psychodramas, simulations, story-telling and structured instruments. 

Framework and Implementation

Our unique experiential framework and implementation empowers you to:

• Achieve your intended objectives effectively

• Build and strengthen audience relations with professionalism

• Communicate effectively 

• Create and develop winning relationships

• Develop your personal unique storytelling style

• Employ effective storytelling skills to different types of audiences

• Inspire and motivate your audience

• Implement beliefs that build confidence in storytelling

• Manage and maintain dynamic storytelling styles

• Present your story persuasively

• Speak publicly with certainty

• Understand and employ the storytelling process effectively

The Learning Process

Our program outline encompasses the following modules:

Day 1:

Module 1: Overview

Module 2: Set The Scene

Module 3: State The Idea

Module 4: The Storyteller Top Tips

Day 2:

Module 5: Opportunities

Module 6: Closing

Module 7: Presentation Flight

Module 8: Presentation Flight 2